We bring technology into not-for-profit culture in order to increase impact.
Whole Whale Strategy is about looking at a nonprofit’s resources in a different way — the way Inuit looked at each part of a whale. It is about leveraging existing resources to say, “What else can this do for us?”
November 22, 2013
Does your organization have a Data Fiefdom?
You probably remember the word “fiefdom” from 5th grade history class but may not recall its definition. This may be hurting you if your 21st century organization is exhibiting signs of a data fiefdom. For the non-history buffs, a fief was a large piece of land owned by the wealthy medieval landowners when Feudalism flourished [...]
November 21, 2013
Universal Analytics: Three Changes You Must Know!
When Google announces an upgrade, you can expect great changes. Unlike Apple, for which an upgrade means “Hey, our phones now come in lime green,” Google makes significant improvements and addresses shortcomings with each new iteration of their products. With the advent of the next version of Google Analytics, dubbed ‘Universal Analytics,’ we will be [...]
October 28, 2013
How old are your users? Google Analytics shows demographic info!
In late October, Google Analytics made some big changes to the platform interface and added some new functionality. Now, not only will you be able to tell how many mobile visits from Jersey Shore came via a Facebook referral, but also, whether or not they were dudes. In addition to gender information, this new feature [...]
September 18, 2013
SEO Success: Six Steps for Small Nonprofits
Internet search engines do not care how large your staff or budget is – they care about relevant, quality content. That’s it.
August 25, 2013
Does Your Non-Profit Have a “Data Culture”?
Data Culture, Noun. Definition: An organization that asks ‘what do the data say?’, and then acts on the results even when convention or tradition may disagree. It is using an analytic process to leverage relevant Big Data insights to transform the way business is done internally and externally. The culture depends on staff at all [...]