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Whole Whale Tech Impact

Whole Whale strategy is about looking at a nonprofit’s resources in a different way — the way Inuit looked at each part of a whale. It is about leveraging existing resources to say, “What else can this do for us?”


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Latest Tips

  • March 28, 2014

    How to build Google Analytics Dashboards like a boss (for your boss)

      Does your team flee at the site of a histogram? Do they nod politely but glassy-eyed when you tell them about their AdWords spending?

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  • February 28, 2014

    How to win friends and manage projects the agile way

    If you are still using pen and Post-it to keep track of your projects, this article is for you. Drop the stickies and trust us:

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  • February 13, 2014

    Building a Data Culture Infographic

    Words are great and of course very SEO friendly, but sometimes we just need a simple infographic to explain an idea like Data Culture.

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  • February 7, 2014

    #TwitterAnalytics: How to Tweet More Successfully

    If you are looking for data to inform your Twitter content strategy, Twitter Analytics is the place to start. Discover your growing following and assess

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  • January 31, 2014

    4 Common Pitfalls with Google Analytics URL Tagging

    If you’re reading this blog post, you’ve probably implemented some URL tagging in the past and had some hiccups through the process. Or you’re my

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  • January 10, 2014

    How to Build a “Data Culture”

    Like Rome, Data Culture isn’t built in a day. It is a gradual process that calls for changes in habits, attitudes, staff and even resources.

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  • December 17, 2013

    Death, Taxes, and Facebook Changes: 4 Ways to Use FB Insights

    In an uncertain environment the only strategy is to understand the data and adjust.

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  • December 11, 2013

    5 Ways Google Analytics can be Wrong

    Data data everywhere but not a drop to analyze. Yet…

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  • November 22, 2013

    Does your organization have a Data Fiefdom?

    You probably remember the word “fiefdom” from 5th grade history class but may not recall its definition. This may be hurting you if your 21st

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  • November 21, 2013

    Universal Analytics: Three Changes You Must Know!

    When Google announces an upgrade, you can expect great changes. Unlike Apple, for which an upgrade means “Hey, our phones now come in lime green,”

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