Articles- Are Vanity Metrics Making Your Organization Sick? March 5, 2012Vanity metrics, because they only look at surface performance and don't relate to the actual health of an organization, can make a business sick. The solution, however, is simple. […]George Weiner
- "Where's the Pony?" Occupy Wall Street Demands October 27, 2011Occupy Wall Street has a limited window of attention and momentum, regardless of how long they intend to physically occupy. With the clock counting down, I am holding out hope that they can find their purpose. […]George Weiner
- Where Is Your Front Door? Dealing with Front Door Disease September 27, 2011Front Door Disease is defined by an organization that focuses all of their design and conversion goals on the front page of their site -- ignoring sub pages. A conversion goal can be a donation, email sign-up, or a new user registration. […]George Weiner
- Why the Iowa Straw Poll Is Like a High School Election August 29, 2011"Have you heard? Susie Cooper is running for High School class president -- and she's giving out free cupcakes in the... […]George Weiner
- Are Vanity Metrics Making Your Organization Sick? March 5, 2012
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Whole Whale Strategy
Think about the process that hundreds of people go through to apply for a job or volunteer opportunity at your not-profit or social impact company. What if part of the process for applying included adding your organization on Twitter and … Continue reading
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