Data-driven Strategies for Recurring Giving

by Meredith Esquivel

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Course Summary

Students: 190 | Length: 1 hour

After analyzing end-of-year fundraising insights, it’s time for fundraisers to start strategizing for the year ahead, and it’ll be crucial to consider monthly sustainers in 2021. Recurring giving programs can have an enormous impact on your bottom line and are critical for strong donor retention. Join Whole Whale’s Account Manager Isabelle Brauer and Fundraise Up’s Director of Marketing Nic Miller to learn effective tools and tactics to acquire and retain recurring sustainers.

You will learn how to:

  • Develop campaign strategies aimed at acquiring monthly sustainers 
  • Target messaging specifically to different segments of your donor base
  • Leverage data to inform donor acquisition tactics and retention strategies

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