CASE STUDY

National Aphasia Association

ABOUT

Founded in 1987, the National Aphasia Association’s goal is to provide access to research, education, advocacy, rehabilitation, and therapeutic services to individuals with aphasia and their caregivers. As the first national organization advocating for persons with aphasia and their families, the NAA acts as a syndicate of resources, promoting a sense of community among individuals and caregivers.

SERVICES PROVIDED

  • A/B Testing
  • Content Marketing & SEO
  • Custom Data Analysis
  • Digital Advertising
  • Digital Training
  • Google Ad Grant Management
  • Google Analytics Setup & Insights
  • Rent-A-CTO
  • Web Design and Development

OVERVIEW

The NAA was looking to increase their online audience and create a better experience for the aphasia community through a website redesign. With a small staff, they found it difficult to manage the myriad demands of a national community both online and off, and they weren’t able to take full advantage of digital growth opportunities including the Google AdWords Grant.

 

Big Wins

  • Drove nearly 1,000 unique weekly visitors to Aphasia.org through the Ad Grant.
  • Tripled website traffic in just six months after launch of the grant strategy.
  • Implemented newsletter signup strategies resulting in 200% growth in monthly subscribers.
  • Achieved a 53% increase in newsletter signup conversion rate.
  • Rebuilt and migrated the website from Drupal 6 to a mobile-friendly WordPress platform.
  • Redesigned the site to be ADA-compliant, SEO-optimized, and usability-focused.
  • Contributed to an overall 900% growth in traffic through long-term content marketing and SEO strategy.

What We Did

Since 2013 Whole Whale has helped the NAA expand its digital reach and augment its team by serving as a digital partner.

Google AdWords Grant

Whole Whale started by securing a $10k AdWords grant, one that had never before been pursued by NAA, before qualifying for the $40k level in 2016. At the onset, the grant drove nearly 1,000 unique weekly visitors to Aphasia.org and tripled traffic in just six months. Additionally, Whole Whale has implemented newsletter signup strategies that led to a 200% growth in Aphasia.org’s monthly subscriber list and a 53% increase in signup conversions.

Website Development

As part of a larger digital strategy, Whole Whale rebuilt and migrated the NAA website from an outdated Drupal 6 CMS to a new, mobile-friendly WordPress installation.

After gaining data-informed insights into what users find valuable, Whole Whale worked on redesigning Aphasia.org to make it ADA-compliant and optimized for SEO and usability. We gave the new site a modern look and feel while tailoring experiences to fit the unique needs of different user segments ranging from aphasia patients to healthcare professionals.

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Content Marketing & SEO

Over the course of our longstanding collaboration, the NAA has seen a 900% growth in traffic thanks to the content and marketing strategies employed by Whole Whale. This work has made the NAA the go-to digital resource for information and resources on aphasia.

aphasia-growth

CLIENT TESTIMONIAL

“Whole Whale has been the ideal digital partner for the National Aphasia Association for the last couple of years. Thanks to them, we have been able to overhaul and improve our presence on the web. We have seen our traffic grow over 400% since they became partners. They really understand how to get the most out of a non-profit’s digital presence. From our website to our social network, the National Aphasia Association has been able to extend our reach and the awareness of aphasia with the help of Whole Whale.”

– Chad Ruble, CEO National Aphasia Association (July 2015)

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Key Insight

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