CASE STUDY
Breakthrough
ABOUT
Breakthrough is a global human rights organization working to prevent violence against women by transforming the norms and cultures that enable it through multimedia campaigns, community mobilization, agenda-setting, and leadership training.
SERVICES PROVIDED
- Website Design & Development
- Digital Strategy
- Google AdWords Grant ($40k)
- Facebook Advertising
- Campaign Strategy
- MailChimp/Salesforce CRM
OVERVIEW
Breakthrough had no US website. They needed a highly customized, action-focused website backed by a strong analytics strategy to support their campaigns.
Big Wins
- #noMayPac campaign launched in one day using the campaign template system
- 4,000+ visitors and 100+ pledges in just 4 days
- $40k Google AdWords Grant secured
- Two-year strategic partnership spanning web, advertising, and CRM
What We Did
AWARENESS
Built a brand new US website for Breakthrough with a campaign template system, using InVision and Sketch for prototyping and iterative design.
INTERESTED
The campaign template enabled rapid campaign launches. The #noMayPac campaign went live in one day, attracting 4,000+ visitors and 100+ pledges in 4 days.
ENGAGED
Secured a $40k Google AdWords Grant and advised on Facebook advertising strategy for the Breakthrough Generation campus campaign to drive deeper engagement.
COMMITTED
Refined MailChimp/Salesforce CRM integration to improve donor and supporter management across all digital channels.
Website Design & Development
Whole Whale designed and built Breakthrough’s US website with a custom campaign template system using InVision and Sketch. This enabled the team to launch the #noMayPac campaign in a single day, generating 4,000+ visitors and 100+ pledges in just 4 days.
CLIENT TESTIMONIAL
“Whole Whale’s site redesign was a game-changer for us. It wasn’t just about a pretty website. They nailed everything from high-level strategy to the smallest subtleties of moment-to-moment user experience, enabling us to be the organization we need to be. They are also excellent at project management. They considered new ideas on the fly and adapted to the changing nature of our web build project with skill and ease. They are loyal, supportive, responsive, forward-thinking, and authentically devoted to our success. Working with them is like having a chief technology officer, data geek powerhouse, and the coolest cheer-leading squad ever all rolled into one.” – Lynn Harris, VP of Communications, Breakthrough (November 2015)
Key Insight
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