CASE STUDY
East Side House Settlement
ABOUT
Community-based organization in the Bronx working with schools and community centers to bring quality education to area residents, from basic literacy to specialized technical training. One of the oldest nonprofits in NYC with over 125 years of service.
SERVICES PROVIDED
- Google Analytics
- Impact Mapping
- Google AdWords Grant ($40k GrantsPro)
- Digital Fundraising
- Training & Capacity Building
OVERVIEW
East Side House was established in the South Bronx but needed to further brand recognition outside their home region. They wanted to learn how to leverage and grow their online presence while measuring its impact.
Big Wins
- 11x more traffic driven through optimized digital strategy
- Newsletter signups grew from 3 to 97/month
- 2% donation rate on Giving Tuesday (4x the industry standard of 0.5%)
- $40k GrantsPro upgrade achieved at exactly 6 months
What We Did
AWARENESS
Set up Google Analytics tracking and built customized dashboards to establish visibility into website performance.
INTERESTED
Applied for the $10k Google AdWords Grant and managed it strategically. Upgraded to $40k GrantsPro at exactly 6 months.
ENGAGED
Results: 11x more traffic and newsletter signups jumped from 3 to 97 per month.
COMMITTED
Launched first digital fundraising campaign for Giving Tuesday, achieving a 2% donation rate (4x industry standard). Provided custom trainings in AdWords, GA, and digital fundraising.
Google AdWords Grant ($40k GrantsPro)
Whole Whale helped East Side House secure the $10k Google AdWords Grant and strategically managed it to qualify for the $40k GrantsPro upgrade at the earliest possible date. The grant drove 11x more traffic and supported newsletter growth from 3 to 97 signups per month.
CLIENT TESTIMONIAL
“The Whole Whale team was a delight to work with. As newbies to the nonprofit digital world, they were able to make this work digestible and fun! Whole Whale staff were available to advise on social media strategies, digital fundraising, and help us with the occasional glitch – all with great customer service and efficacy!”
– Laura Daley, Director of Communications, East Side House (March 2016)
Key Insight
Ready to take your digital marketing to the next level?