CASE STUDY
Ensaaf
ABOUT
Ensaaf is a nonprofit organization working to end impunity and achieve justice for mass state crimes in India. With a focus on Punjab, they document abuses, bring perpetrators to justice, and organize survivors.
SERVICES PROVIDED
- Digital Training
- Website Strategy
- Content Marketing & SEO
- Digital Advertising
- Google Ad Grant Management
- Google Analytics Setup & Insights
- Rent-A-CTO
OVERVIEW
Ensaaf was excited to make better use of their website, but didn’t know where to start. They wanted to build a new audience of younger supporters to help spread awareness about their work and engage with their multimedia content. They also needed some high-level advice on their technology choices.
Big Wins
- 10x increase in total site traffic after AdWords account setup
- 6 goals tracked in Google Analytics with customized dashboard
- Step-by-step website redesign plan through Rent-a-CTO services
- Technical red flags identified and user signup system revamped
What We Did
In 2015, Whole Whale worked with Ensaaf on an intense 3-month Nonprofit Accelerator project.
Google AdWords Grant
By setting up Ensaaf’s Google AdWords account, we were able to increase total site traffic by 10x through the AdWords Grant. We worked with Ensaaf to choose 6 goals to track within Google Analytics, aligning the team on which numbers are most important to measure and map onto their mission.
10x growth with the Adwords Grant:
Google Analytics & Impact Mapping
Whole Whale worked with the Ensaaf team to define website goals that related to the organization’s larger outcomes. These goals and critical metrics were built into a customized dashboard that the whole team could receive on a monthly basis.
Rent-a-CTO Services
Provided Rent-a-CTO services, mapping out a step-by-step plan for a complete website redesign. Identified technical red flags in the existing infrastructure and revamped the user signup system.
Weekly Training Sessions
Conducted weekly training sessions to build internal digital capacity, covering analytics, AdWords management, and content strategy.
Rent-a-CTO
Our Rent-a-CTO service gave Ensaaf access to senior technical leadership, delivering a complete website redesign roadmap, identifying critical infrastructure issues, and building internal capacity through weekly training.
CLIENT TESTIMONIAL
Key Insight
Ready to take your digital marketing to the next level?