CASE STUDY
MenEngage.org
ABOUT
MenEngage is a global alliance made up of dozens of global networks, hundreds of non-governmental organizations, and UN partners. MenEngage members work collectively and individually toward advancing gender parity, human rights, and social justice to achieve a world in which all can enjoy healthy, fulfilling, and equitable relationships.
Through country-level and regional networks, MenEngage seeks to provide a collective voice on the need to engage men and boys in gender equality, to build and improve the field of practice around engaging men in achieving gender justice, and advocating before policymakers at the local, national, regional and international levels.
SERVICES PROVIDED
- Google Analytics Setup & Insights
- Web Design and Development
OVERVIEW
MenEngage needed to rethink and build an international platform that could meet the needs of its regional partners. The site needed to serve various regional needs as well as tell a clean story of the organization.
Big Wins
- Relaunched the MenEngage website in partnership with The TMI Agency, rebuilding the platform on WordPress to support a global network structure.
- Customized Google Analytics implementation to track key site actions and improve measurement accuracy.
What We Did
In 2013, Whole Whale worked with The TMI Agency to relaunch the MenEngage website.
Website Development
We helped to develop the technical strategy, content migration, and WordPress site for MenEngage to accommodate multiple countries and regional stakeholders.
Google Analytics
Whole Whale also customized a Google Analytics implementation to track site actions and created custom dashboards to allow staff to monitor user behavior more effectively.
CLIENT TESTIMONIAL
Key Insight
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