CASE STUDY
Opportunities for a Better Tomorrow
ABOUT
Opportunities for a Better Tomorrow (OBT) helps disadvantaged youth and adults recognize their own self-worth and advance towards self-sufficiency and financial security through job training, academic reinforcement, improved life skills, job placement, and support services.
SERVICES PROVIDED
- Analytics + Impact Mapping
- Web Design and Development
- Google AdWords Grant
- Content Training
OVERVIEW
OBT needed a new site paying homage to their 30+ year history while modernizing for the digital age. They lacked digital presence for prospective students and employment partners, and were not utilizing their Google AdWords grant.
Big Wins
- 4x increase in student applications compared to previous rate
- 500% traffic increase one year after project completion
- Newsletter signups doubled within 2 months of launch
- First-ever employer contacts through the website
What We Did
Web Presence Rebuild (2015)
Website Design and Development
Built a new WordPress mobile-friendly website that honored OBT 30+ year legacy while creating a modern, accessible experience for prospective students, employment partners, and supporters.
Analytics and Impact Mapping
Implemented analytics tracking and impact mapping to measure the site effectiveness. Student applications grew to 4x the previous rate, employers began contacting OBT through the website for the first time, and newsletter signups doubled within 2 months.
Google AdWords Grant
Activated and managed the Google AdWords grant, driving targeted traffic to the new site. Combined with SEO and content improvements, total traffic increased by 500% within one year of the project.
Content Training
Provided in-person staff training on the WordPress CMS, ensuring the team could maintain and update the site independently going forward.
Web Design and Development
We rebuilt OBT web presence from the ground up with a mobile-friendly WordPress site, analytics integration, and AdWords activation, resulting in 500% traffic growth and 4x student applications within a year.
CLIENT TESTIMONIAL
Key Insight
Ready to take your digital marketing to the next level?