About
Founded in 2010 to honor Yeardley Love, One Love works to ensure everyone understands the difference between a healthy and unhealthy relationship.
Challenge
The One Love Foundation had been carrying out critical work in the healthy relationship space for a few years and was looking for a new robust technology infrastructure to support the talented team. Their old site was slowing down staff productivity with manual data input and rigid page templates, and the team needed an upgraded website powered by intelligent integrations that would free up staff time. Less time on site maintenance means more time efficiently engaging more students, parents, and teachers.
What We Did
Rent-A-CTO
We spoke with different members of the One Love team to gain a solid understanding of the bottlenecks caused by their then-current website and systems. What looked like a front-end user experience issue turned out to be inefficiencies of back-end platform integrations. Aside from manually inputting data into databases, staff found themselves spending hours on end personally answering inquiries and solving tech problems from site users.
Whole Whale created a technical roadmap with tight integrations among existing and new platforms. Building on top of Salesforce as the database of record, we introduced WordPress as the CMS, Pardot as the email marketing tool, Zendesk as the customer service platform, and BigMarker as the webinar service. The new tooling has saved staff valuable time since site launch.
Website redesign
The One Love Foundation had successfully built brand equity over time that needed to pass on to the new site. While maintaining the brand look and feel, we introduced new modern colors to the palette and borrowed elements from the material design library to bring clarity to important resources and user flows.
The new One Love site is far from a simple brochure site: It offers many pathways for meaningful engagement. Joining team One Love isn’t just subscribing to an email list — it’s the act of joining a movement to make healthy relationships a norm. We introduced a simple design element – the team One Love membership card – to make the movement feel tangible and boost the number of registrations.
In the 2 months following the site launch in September 2017, the number of users who signed up to join Team One Love increased by 49% compared to the same months in 2016.