Category: Strategy Corner

The Last-Click Fallacy: How Your Marketing Can Marry the Wrong Metric

The Power of Calendar Co-Branding: UNICEF’s $180M Halloween Success Story

Extractive Empathy: The Hidden Costs of Donation-Based Crowdfunding Platforms

The Rise of “Veblen giving” & Why It Changes Fundraising

The Silver Tsunami: How the Next Wave of Nonprofits Can Serve Aging Populations

When to Guard an Idea: 6 Lessons from Naming My Baby

Five Things I Learned from My Five Minutes of Fame

DALLE3: Credit card buffet

#DontTrainOnMe: Are you Polluting your AI Brand Footprint?