Lost but not forgotten
GA4 replaced Universal Analytics
This product served its purpose and was a pretty cool way to operationalize web data, now it joins the analytics graveyard. Learn more about GA4 and how to get the most out of it.
This is how Lighthouse by Whole Whale used to work:
Our tracking software connects Google Analytics GCLIDs with emails collected. This allows organizations to see individual user behavior in GA and build cohorts based on website activity. Now available for Agency partnerships.
How it works
Deep Google Analytics Integration
Lighthouse connects the dots between your site visitor* and their browsing activity in Google Analytics.
*This is a human who has submitted their email through a form on your site.
Visitor activity segmentation
Segment visitors by the pages they visited, goals completed, location, and device!
VIP Tracker
Stay in the know about important people in your network, such as a major donor or prospect by creating unique VIP links. Once they click on the link, their email will appear in Lighthouse!
How to Optimize Your Emails with A/B Testing - and What to Test https://t.co/B5Wsz6mtaf /by @justMeretweets for @WholeWhale #measure pic.twitter.com/JoGxbKVYaa
— Google Analytics (@googleanalytics) November 21, 2019