Neurogiving: Science of Donor Decision-Making | Author Interview
https://neurogivingbook.com In this episode of the Whole Whale Podcast, host George interviews Cherian Koshy, the author of the bestselling book ‘Neurogiving: The Science of Donor Decision-Making’. The discussion delves into the role of neurochemicals like dopamine, serotonin, and oxytocin in promoting generosity and trust in fundraising. Koshy shares insights on how understanding these neurochemical triggers… Read more »