The Whole Whale Newsletter
Nonprofit digital, minus the guesswork.
Data-backed tactics on fundraising, email, Google Ad Grants, and AI, drawn from real nonprofit campaigns.
What lands in your inbox
Practical, tested, and short enough to read before your coffee gets cold.
Fundraising that converts
Campaign teardowns and donation-flow fixes that lift results, not just traffic.
Email and content that gets opened
Subject lines, sequences, and story angles built for nonprofit audiences.
Google Ad Grant tactics
How to win the free $10k per month grant, and actually spend it well.
AI you can actually use
Generative AI workflows for small nonprofit teams, minus the hype.
From the team behind the Using the Whole Whale podcast and free nonprofit courses.