Ali leads Whole Whale’s Advertising team to engage nonprofit in building, measuring, and learning from campaigns that drive the user actions that matter the most to their missions.
Since joining the team in 2017, Ali has managed over $3 million in advertising dollars to drive impact through fundraising, resource distribution, volunteer recruitment, and online community growth. Beyond managing advertising strategy for clients including Greater Than AIDS, World Animal Protection, and Rebuilding Together, Ali is passionate about sharing knowledge and learnings with others. She has spoken on advertising and other nonprofit marketing strategies at NTC, NPCC, Columbia University, and Whole Whale’s very own WWULive events.
Ali is also an expert in (and fan of) Google Ad Grant management, and has utilized over $4 million Google Ad Grant dollars across a diverse group of nonprofits to reach and engage core audiences. She has successfully led the Ad Grant strategy and increased on and offline conversions for over a dozen nonprofits — in one instance increasing volunteer registrations by over 250% in just 3 months.
Beyond client services, Ali is interested in team management and dynamics, as well as understanding the workplace conditions that make humans the most motivated and effective. She manages our internal project tracking and sprint recap system and is interested in identifying project structures, team makeups, and management approaches that lead to the most valuable and efficient outcomes. She co-authored Whole Whale’s ebook on internship management for nonprofits in an effort to get even more smart people into awesome organizations. When not working the team, you’ll find Ali outside, probably talking about pop culture.