As part of Whole Whale’s senior leadership team, Axel leads our Technology, Analytics, and Optimization (TAO) department with the goal of harnessing the balance between our internal technical knowledge across analytics processes and tools, SEO, CRO, and technical email configurations in an ever-evolving environment. Through Whole Whale he has worked closely in the last six years with the wonderful Lung Cancer Foundation of America team to further their efforts in lung cancer prevention and awareness.
Previously, he initially joined as the Full Stack Developer behind Lighthouse and later set up the first iteration of Whole Whale University as our in-house Learning Management System. Later as part of and ultimately leading the analytics team, he continued to provide technical support for data structures, custom tracking, and setup, while facilitating our innovation efforts– he still often escapes to chat with Taj and George on features and implementations for Cause Writer, our own Nonprofit focused AI service.
Outside of work, Axel enjoys cycling, finding the local spots in foreign cities while learning their language(or at least doing his best attempt), making music (have you heard of Whole Whale’s The Redirects?), and exploring interests from his childhood.