As a Digital Optimization Specialist at Whole Whale, Marjorie leverages analytics expertise to help nonprofit organizations transform their data into actionable insights and measurable impact.
Marjorie has played a pivotal role in several high-impact projects, establishing robust data tracking frameworks for prominent organizations, where she developed comprehensive analytics baselines and implemented enhanced tracking solutions.
Her technical implementations have included custom event configurations, donation tracking systems, and Meta Pixel integration. She creates sustainable and easy-to-use data management solutions that enable organizations to maintain continuous data tracking and analysis. Her comprehensive analytics inventories provide organizations such as The Opportunity Agenda, YMCA of Montclair, and Active Minds with clear visibility into their digital performance. She also supported the successful exporting and preservation of historical data for organizations like the New York Public Library (NYPL) during the Universal Analytics deprecation period.
She has created dynamic Looker Studio dashboards for organizations like the Lung Cancer Foundation of America (LCFA), enabling real-time data visualization and decision-making. Additionally, she has developed web architecture audits for United for Respect and NYC Health + Hospitals, enhancing user experience and data collection capabilities.
Marjorie is Google Analytics 4 certified and regularly stays updated with the latest developments in digital analytics and data visualization. She is particularly passionate about helping nonprofits leverage data to maximize their social impact and make informed decisions about their digital strategies.
When not immersed in data analysis, Marjorie enjoys watching episodes of “Friends” or “Law & Order: SVU” for the millionth time, or navigating tranquil waters while kayaking with her friends, bringing the same level of enthusiasm to personal pursuits as to professional achievements.