Using the Whole Whale Podcast

We cover stories of data and technology in the nonprofit world. Follow on itunes / Sticher

Performance Max for Google Ads: A Nonprofit Guide to Running Pmax Campaigns in 2025

2025 has seen a number of exciting evolutions in the Google Ads space, including the introduction of AI Max optimization strategies and new ads opportunities for nonprofits using the Google Ad Grant. Performance Max campaigns are among the most significant of these expansions, providing a new AI-driven campaign type for Google Ads users that has... Read more »