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We cover stories of data and technology in the nonprofit world. Follow on itunes / Sticher
AI is everywhere, and I’ve talked to hundreds of foundation and nonprofit leaders that are anxious to get their teams up and running with the latest tools and skills that are going to help them do their best work. But it’s a minefield out there – between so many different tools, ethical considerations and risks,… Read more »
As AI models like ChatGPT, Gemini, Claude, and Perplexity increasingly shape how people discover information online, a new visibility challenge has emerged: How do these AI systems perceive your brand? Traditional analytics and SEO metrics can’t fully answer this question yet — and that’s where AI Brand Footprint measurement comes in. This data-driven webinar explores… Read more »
The way people find and consume information online is rapidly changing. While traditional SEO (Search Engine Optimization) has long focused on Google rankings, the rise of Answer Engine Optimization (AEO) signals a new era where AI tools like ChatGPT, Claude, and other generative engines are reshaping digital visibility. How should organizations prepare their content strategies… Read more »
Google Ads is evolving — again. This time, the change is not just a small tweak to bidding strategies, or a new ad extension. It’s something much bigger: AI Max for Search. Launched in May 2025, AI Max is Google’s newest suite of AI-powered features designed to make Search campaigns more effective. It combines intelligent… Read more »
Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam’s Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video,… Read more »
As AI tools become increasingly common in the nonprofit sector, so do the ethical and policy-related questions that come with them. How can nonprofits effectively leverage AI while upholding their mission, maintaining community trust, and safeguarding their data? What policies should be in place to guide ethical use? This beginner-friendly webinar explores the emerging landscape… Read more »
Consultants juggle massive amounts of information, insights, and deliverables — but what if AI could help you think smarter, not just faster? Instead of treating AI like a basic tool, you can transform it into a strategic thought partner to help you brainstorm ideas, refine strategies, and unlock new levels of impact for your clients.… Read more »
We wrote this article because our very own site is in a visual crisis as we transition to AI-based images. The issue with the amazing range of images that AI can create is that your content begins to lose the visual consistency of your brand. There is a way to reign this in but it… Read more »
In May 2022 we predicted it would be 5 years until AI writing tools were everywhere – we were wrong by 3 years… Please humor the following thought experiment: if you wanted to beat Micheal Phelps in a race across a lake, what would you do? Train like a champion, diet, exercise, or take performance-enhancing… Read more »
Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. This new type of information exploration is now being called AI Overview (formerly Search Generated Experience or SGE for short by Google). Some estimates indicate that in as little as… Read more »
