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As a data-driven marketer, there’s nothing more frustrating than seeing a significant portion of your website traffic categorized as “unassigned” in Google Analytics 4 (GA4). Much like the dreaded “(Other)” traffic in Universal Analytics (UA), “unassigned” traffic in GA4 can leave you scratching your head, wondering where those sessions are coming from. In this article,… Read more »
The nonprofit and advocacy sector needs a strong understanding of how our issue-focused content is reaching and resonating with the audiences it needs to reach. The content Filter Bubble, an issue identified by Eli Parser, continues to isolate information in pockets on the web based on users’ interests and browsing habits. These bubbles are especially… Read more »
Nonprofits don’t usually get associated with, well, making a profit. But in our 8+ years of experience working with nonprofits of all shapes, sizes, and verticals, we’ve learned that even organizations that aren’t created for the sole purpose of making money, sometimes have opportunities to do so. That’s why it can be helpful to set… Read more »
To ensure all data collected by Google Analytics is valid, configure filters to prevent meddling bots from spamming your GA account. Follow these simple steps to remove three types of spam: ghost spam, crawler spam, and fake language spam. Whole Whale recommends troubleshooting all new filters in an account’s Test View first, then copy/pasting your… Read more »
Google Tag Manager is the go-to tool for configuring custom event tracking in Google Analytics. If you don’t know much about GTM, this tutorial can get you up to speed. If you’re familiar with GTM but can’t decide what to track, check out our 8 GTM events for nonprofits, but here we want to focus on the Google timer. Here’s… Read more »
Google Analytics is an extremely useful reporting tool that shows you what visitors are doing on your website. Before you start analyzing user behavior, it’s important to make sure your Google Analytics account is set up properly. Otherwise, you might not be using GA to its full potential – #whalefail. At Whole Whale, we take steps to make… Read more »
Video guide to using campaign tags for Google Analytics.
Learn to set up clear website goals in Google Analytics to better track user behavior.
Learn how to get the most out of your Google Analytics goals.
