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Google Ads is evolving — again. This time, the change is not just a small tweak to bidding strategies, or a new ad extension. It’s something much bigger: AI Max for Search. Launched in May 2025, AI Max is Google’s newest suite of AI-powered features designed to make Search campaigns more effective. It combines intelligent… Read more »
Google for Nonprofits, the umbrella program through which our favorite Google Ad Grants program is run, kicked off the summer by announcing a number of exciting updates to their offerings. These expansions include program availability in new locations and additional AI capabilities for Workspace for Nonprofits users, such as advanced NotebookLM and Gemini features. But… Read more »
A website relaunch is an important and nerve-wracking moment for every organization: it’s exciting to reveal a new brand or approach (and hours of hard work) to the world. But far too often, things happen that can have a lasting effect on the website’s performance in the future. Consider this your word of caution: you’ve… Read more »
If your organization has been benefiting from the $10k/month of in-kind search advertising that Google offers eligible nonprofits, then you know how impactful this resource can be for nonprofits. You also probably know that Google Ads loves to change the rules and make updates to the platform. The most recent update to Google Ads (including… Read more »
There’s a lot of information out there for nonprofits using the Google Ad Grant. You’ve got the basics covered — how to apply, how to set up campaigns and ad groups, even how to find great keywords. You know all about important policy requirements and how to maintain compliance over time with account audits and… Read more »
Digital advertising is a key component to increasing your organization’s digital presence, meeting potential supporters, and driving meaningful impact. At Whole Whale, we’ve helped nonprofits of all shapes and stripes stretch their resources to generate high returns on investment, advertising across multiple digital platforms. The 2 largest online advertising platforms in the United States are… Read more »
Like millions of other people on the internet, we’re constantly searching for answers to questions on Google — an average 63,000 searches per second. Often the first thing we see above the organic content that Google deems to be the most accessible and relevant to our search queries is a selection of URLs that are… Read more »
The nonprofit world knows a deal when they see it, and the free $10,000 a month Google offers to qualifying organizations as part of the Google Ad Grant is a surefire deal. But there may still be reason to invest in the paid version of Google Ads. Nonprofits with the Google Ad Grant can have… Read more »
So you’ve got the Google Ad Grant (great!), and you’re setting up your campaign strategy. Once you’ve organized your Google Ads campaign settings and outlined your ad groups, you’ll need to add target keywords, an important factor in your ads’ ability to capture user interest and create meaningful impact for your nonprofit mission. When we… Read more »
