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We cover stories of data and technology in the nonprofit world. Follow on itunes / Sticher
As AI models like ChatGPT, Gemini, Claude, and Perplexity increasingly shape how people discover information online, a new visibility challenge has emerged: How do these AI systems perceive your brand? Traditional analytics and SEO metrics can’t fully answer this question yet — and that’s where AI Brand Footprint measurement comes in. This data-driven webinar explores… Read more »
Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam’s Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video,… Read more »
Video guide to finding campaign data in Google Analytics.
Google Analytics 4 (GA4) introduces a new approach to data analysis, providing enhanced features for explorations and reporting. One of the most critical aspects of analyzing data effectively is selecting the appropriate date ranges. This guide will walk you through using the date range tool in GA4’s explorations and reporting functionalities, ensuring you can harness… Read more »
Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing website traffic. Two key concepts in GA4 are “source” and “medium,” which provide valuable insights into where your traffic originates and how it reaches your site. In this article, we’ll dive into what these terms mean and why they matter for your website’s… Read more »
As a data-driven marketer, there’s nothing more frustrating than seeing a significant portion of your website traffic categorized as “unassigned” in Google Analytics 4 (GA4). Much like the dreaded “(Other)” traffic in Universal Analytics (UA), “unassigned” traffic in GA4 can leave you scratching your head, wondering where those sessions are coming from. In this article,… Read more »
On November 7th, 2022 Google officially flipped Data Studio (https://datastudio.google.com/), a free data visualization tool used with datasets including Google Analytics became Looker Studio. Then in May, 2023 Google ~10xed the limit to 200k according to the developer quota docs. What was causing the “cannot connect” error: GA4 (Google Analytics 4) has a quota limit… Read more »
The nonprofit and advocacy sector needs a strong understanding of how our issue-focused content is reaching and resonating with the audiences it needs to reach. The content Filter Bubble, an issue identified by Eli Parser, continues to isolate information in pockets on the web based on users’ interests and browsing habits. These bubbles are especially… Read more »
If you’re here, that most likely means you understand the importance of using Google Analytics to understand your web traffic and make data-informed decisions. If that’s true – congrats! You are building a data culture at your organization, major kudos. If you need more convincing, fear not – we’re used to it. Check out our spiel on… Read more »
If you didn’t already know how much we love data, dashboards, and reports at Whole Whale, then welcome! You must be new here. Building a data culture at your organization doesn’t happen overnight, but we believe one of the first steps is making data as accessible as possible to everyone in your organization. What better… Read more »
