8 Events Nonprofits Should be Tracking in Google Analytics
Understand the basics of using event tracking on a website to send data to Google Analytics.
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Understand the basics of using event tracking on a website to send data to Google Analytics.
Google Analytics doesn’t give you enough metrics. There, I said it.But thankfully, it does allow you to create “events” within your account for additional tracking capabilities. This allows you to specify specific interactions which you deem valuable- say, a newsletter signup- and track them!So if you’ve clicked on this article, it’s safe to assume you… Read more »