Managing multiple social media accounts can be a hassle, and if your organization has a small team it can be even more stressful to keep up with posting and creating content. Luckily for you, we pulled together a list of our favorite social media management tools that make managing different accounts a breeze.Social media is an important aspect of growing a digital audience for your nonprofit.Click To Tweet
1. Sprout Social
If you want to explore your social media analytics, schedule posts across platforms, and monitor engagement, Sprout Social is a great all-in-one social media management tool. The platform allows you to analyze your social media data beyond the built-in analytics offered by Facebook, Twitter, and Instagram. You can also track engagement on keywords and hashtags, identify influencers, build custom dashboards, and more. Sprout integrates with all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Google+), as well as other systems including Bitly and Google Analytics.
Pricing: Sprout Social starts at $99 per month, but they do offer a 30-day free trial period so you can give the platform a test run.
If you’re looking to streamline post scheduling, content curation, and social listening, Hootsuite is a neat hat-trick for all three. The social media service is capable of multi-platform post scheduling, content cloud storage, tracking the digital impact of your social media campaigns, and monitoring social conversations by keyword, hashtag, and location — and in multiple languages. It’s compatible with all major social media networks (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+) and WordPress, along with a slew of other systems such as Salesforce and MailChimp.
Pricing: Hootsuite subscriptions start at $19 per month, and they offer a 30-day free trial plus discounts for nonprofits.
Formerly known as Latergram, Later is designed to help you organize your visuals for social campaigns. With Later, you can schedule posts for Instagram, Pinterest, Facebook, and Twitter, as well as bulk-upload photos and graphics, search and repost content, and track Instagram analytics.
Pricing: Later is free for basic use, which includes multi-platform posting and basic analytics. For access to more features, pricing ranges between $9 and $49 per month. They also provide a non-profit discount for 50% off an annual subscription to their Premium plan.
Beyond its ability to schedule posts for all of your social media channels, Buffer boasts an in-platform image creator, video and gif uploader, analytics reports exporting, and a handy browser extension to make access to all of the above simple and quick. It supports all major social media platforms (Instagram, Facebook, Twitter, Google+, LinkedIn, and Pinterest).
Pricing: Buffer has a free option with limited capabilities, and pricing begins at $10 per month. Buffer also offers a 50% discount for nonprofit organizations.
Canva is a graphic design program that makes creating professional graphics and presentations easy — no graphic designer experience required. With Canva, you can create a social media graphic (at any size or dimension) using your own images or any of the millions of themes, graphics, icons, and fonts in Canva’s arsenal. You can also save your creations if you want to make a recurring series using the same branding.
Pricing: While basic Canva is free to use, pricing for access to more features begins at $12.95 per user per month. Canva also offers nonprofit organizations free account subscriptions.
If you’re looking for a simple and easy-to-use scheduling tool, AgoraPulse may be for you. AgoraPulse is a social media management tool geared towards creating, editing, and scheduling posts, monitoring engagement, and tracking the success of your posts. It supports many of the major social media networks (Facebook, Twitter, Instagram, Google+, LinkedIn, and YouTube).
Pricing: Monthly and annual pricing starts at $39, but AgoraPulse offers a free trial and discounts for nonprofits.
BuzzSumo is a content and influencer identification tool for social media. It offers content performance insights, influencer identification, content alerts, and competitor analysis insights. This tool is great for A/B testing content to see what type of content performs best, who’s sharing and engaging with the content, and what’s working for other organizations.
Pricing: BuzzSumo starts at $79/month, but they also offer heavily discounted nonprofit subscriptions to BuzzSumo Pro.
Social media is an important aspect of growing a digital audience for your nonprofit. Take advantage of the free trials and test out these platforms to see what would work best for your nonprofit needs. These are tools we use and love at Whole Whale and we hope your nonprofit finds success with these as well!
Have any other social media tools your nonprofit loves? Let us know! Tweet us @WholeWhale.