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Course Summary
The way people find and consume information online is rapidly changing. While traditional SEO (Search Engine Optimization) has long focused on Google rankings, the rise of Answer Engine Optimization (AEO) signals a new era where AI tools like ChatGPT, Claude, and other generative engines are reshaping digital visibility. How should organizations prepare their content strategies to succeed in both worlds?
This practical recorded webinar explores the evolving landscape of search and discovery, comparing established SEO practices with emerging AEO strategies. Designed for marketers, content creators, and digital strategists, this session will equip you with the knowledge and tools to future-proof your digital presence.
This past webinar is also part of our 2025 WWU Live Webinars course, which includes access to all past 2023 Webinars for $25.
Key Learnings
- Building on SEO: the shared foundation of search and AEO
- Real examples of how AI engines surface different content than Google
- What AEO actually means and why it matters now
- Practical frameworks for creating content that performs in both search engines and AI responses
- Tools and techniques for measuring AEO performance
This session is designed for digital professionals who want to stay ahead of the curve in content strategy and visibility. No technical expertise required; just curiosity and a willingness to adapt to the future of search
Instructor
Nick Velarde
SEO Manager
As an SEO Manager, Nicholas helps nonprofits and social impact organizations maximize their digital visibility and reach through comprehensive search engine optimization strategies. He brings a holistic approach to SEO, combining technical expertise with data-driven content optimization to help clients achieve measurable results. Nicholas particularly excels at conducting in-depth technical SEO audits, implementing strategic on-page optimizations, and leveraging AI tools to enhance SEO efficiency. What sets Nicholas apart is his creative approach to search visibility – focusing not only on traditional search rankings but also on emerging opportunities like AI-generated search results, ensuring clients stay ahead of the digital curve.
His strategic SEO implementations have driven significant results for major nonprofit organizations. Notable successes include his work with World Animal Protection US, where his targeted on-page SEO optimizations led to triple-digit increases in organic sessions within months of implementation. Nicholas approaches each client partnership with fresh perspective and unwavering dedication to their success.
Before joining Whole Whale, Nicholas honed his SEO expertise at General Motors, one of the world’s largest automakers, where he implemented both on-page and off-page SEO strategies to optimize crucial vehicle pages. He graduated cum laude from the University of Illinois at Chicago with a B.S. in Marketing and a concentration in Digital Marketing, where he discovered his passion for SEO.
When he’s not optimizing websites, Nicholas maintains an active lifestyle as a self-proclaimed gym rat and enjoys daily walks with his dog, Reina. As a proud Chicago native, he takes full advantage of the city’s renowned food scene, considering himself a devoted foodie. His love for culture and exploration, sparked by a year studying abroad in Spain, continues through his frequent travels across the U.S., particularly in the Southern regions. You might also find him at the local movie theater, where he feeds his passion for cinema at least two to three times a month, or at various concerts around the city.