How to Run Effective Facebook Fundraisers

by Meredith Esquivel

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Tutorial Summary

Students: 136+ | Length: 1 hour

When it comes to online fundraising platforms, there is one in particular that would be too big to ignore. And that’s Facebook fundraising. By Q1 2020, Facebook fundraising had raised over $3 billion dollars. By September 2019, half of the money raised on Facebook, or $1 billion dollars, came from birthday fundraisers alone. And it’s potential as an online fundraising juggernaut continues to grow. Despite the policy shortcomings, if you have an active Facebook community, it can be a great place to run a peer-to-peer fundraising campaign. Join Whole Whale’s Founder and CEO George Weiner as he walks you through the best practices for running effective Facebook Fundraisers.

You’ll learn:

  • The pros and cons of Facebook Fundraisers
  • Different tactics for using Facebook Fundraisers
  • Campaign planning tips
  • Messaging and creative best practices
  • How to navigate internal conversations around the boycott


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