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Course Summary
Are you looking to move beyond the cycle of one-time appeals and year-end scrambles?
Join Megan Anhalt, Whole Whale’s President and COO, for a practical training designed for nonprofit leaders, fundraisers, and digital marketers who want to create more sustained, impactful supporter journeys.
This recorded webinar introduces a mission-driven approach to Full-Funnel Fundraising —a strategy that helps you engage your audience at every stage of their supporter journey, from initial introduction to long-term giving.
In today’s world of limited attention spans and heightened donor expectations, effective fundraising isn’t just about asking; it’s about creating intentional touchpoints at every stage of a supporter’s journey that guide and connect them with your work. In this 60-minute session, we’ll break down how to build a Full-Funnel Fundraising strategy using digital tools like ads, email, and your website to reach new supporters, build trust, and grow long-term commitment—without burning out your donors, or your team.
Key Learnings
- A clear, replicable model for year-round fundraising
- How to design multi-channel campaigns that align message, timing, and audience
- Practical ways to measure your progress at each funnel stage and boost results
- Smart ways to use automation and dynamic content to stay connected without losing the human touch
- Common fundraising pitfalls – and what to do instead
This session is especially valuable for nonprofit professionals seeking to alleviate the stress of last-minute fundraising, foster deeper relationships with supporters, and introduce more strategy and sustainability to their fundraising efforts.
Instructor
Megan Anhalt
President & COO
Megan is the President and COO of Whole Whale. She has over 20 years of experience leading purpose-driven projects to help nonprofits, foundations, and companies create social impact. As a Strategy Director and Senior Strategist for Purpose, Megan drove several campaigns to address some of the world’s biggest challenges, including supporting the rights of low wage workers, fighting Parkinson’s disease, building a better food system, and improving jobs in America today — alongside many incredible partners like the SEIU, The Rockefeller Foundation, Care.com, and Unilever. Before joining the team at Whole Whale, Megan led digital communications for the Chan Zuckerberg Initiative, managing the website, Facebook, and overall digital strategy for the foundation, Priscilla Chan, and the Zuck himself under CZI’s philanthropic banner.
Megan cut her teeth in the early days of social media and technology while at Disney Channel and ABC Family, using the web to engage millennials through digital and social content featuring the likes of Miley Cyrus and The Jonas Brothers. She then became the Director of Media & Communications at DoSomething.org where she led campaigns and initiatives to inspire a generation to get involved in the causes they care about, before packing up and traveling halfway around the world to Sydney, Australia. There she continued to create impactful digital strategies for global brands like Qantas, Ford, and IBM while cultivating a deep love for sun-soaked coastlines and flat whites.
A frequent speaker on the important role storytelling and technology play in shaping our culture and bringing about lasting change, Megan has presented and led discussions around topics that include Nonprofit Storytelling, A/B Testing, digital impact, and making campaigns that matter for forums like the Nonprofit Storytelling Conference, Cause Marketing Forum, Nonprofit Technology Conference, and Social Media Week. Megan’s the instructor for the digital Social Media for Social Impact course on Whole Whale University. She’s also starred in various WWTV videos and has authored Raising Your Voice: Digital Storytelling to Create Change, a guide for UK teens on how they can create, share, and inspire social change in their communities and beyond.
Outside Whole Whale, Megan is a mom to son Merrett and daughter Clover, and kitty babies Lulu and Ozzie (who frequently make Zoom appearances). She’s also an adjunct lecturer at the Marxe School Of Public And International Affairs on mobilizing digital communications for the public good at Baruch College CUNY, and a member of the Board of Directors (and former Board Chair) for Art in Action, a national arts education nonprofit that works to ensure that every child has access to a quality and meaningful arts education that helps set them up for future success.