Course Summary
Students: 1,394 | Length: 5 hours
Google Tag Manager was created to provide us with the flexibility of setting up custom and not-so-custom events without the help of a developer, but it could still be an undertaking. From learning the naming conventions to the tools and how to connect the dots, setting up website analytics tracking can feel daunting.
That’s why we’ve put together a couple of basic setup templates that can be imported into any Google Tag Manager container.
There are already many templates (also called formulas) out there, but what makes ours different is that we have focused on what matters most for nonprofits just starting with Google Analytics based on the results that we have seen with many of our clients. Plus, all our templates come set up with the necessary configuration tag for Google Analytics 4 (Google’s newest reporting update that is meant to provide a better representation of user behavior with the help of AI technology and some new metrics).
With this template, you will be able to:
- Track every pageview
- Adjust bounce rate for more accurate measurement of engagement
- Track internal and external link clicks
- Measure percentage scroll depth on a page
- Track PDF downloads
- Use a PII scrubber to make sure that no Public Identifiable Information that might be available on your site URL will be leaked to Google Analytics
You’ll be able to configure all these actions in GTM and choose if you’d like them to work with both regular Google Analytics and Google Analytics 4, or with only one.
As a bonus, you will have access to a cross-domain tracking set up template in case you have multiple sites and you’d like to track behavior across them all.
Buy now to start tracking the metrics that matter on your site. Or subscribe to Whole Whale University to get access to all our courses, templates, and guides.
If you are interested in analytics configuration and reporting support, please contact us for more information.