Annual reports aren’t just a compliance task—they’re one of your strongest tools for building trust, celebrating impact, and inspiring supporters. But most reports start with scattered inputs: metrics, financials, stories, quotes, and visuals spread across teams. This session will show you how to bring all of that together in a way that’s organized, accurate, and meaningful.

You’ll learn a simple, repeatable process for turning raw materials into a clear, audience-focused narrative. We’ll walk through how to review what you have, understand what it communicates, and shape it into a cohesive, purposeful report.

We’ll also share examples of high-impact reports, highlight what makes them effective, and offer practical steps for weaving data and stories into compelling, credible storytelling.

We’ll explore how to:

• Review materials from across your organization and identify what truly matters
• Map program, revenue, and impact data into a structure that works for your audiences
• Use quotes, stories, photos, and field moments to add depth and authenticity
• Organize scattered assets into a smooth, cohesive narrative
• Translate complex data into clear, accessible narrative sections
• Use AI safely as a drafting partner for summaries, outlines, and early copy
• Make design decisions that reinforce clarity, readability, and focus
• Avoid common pitfalls—from information overload to unclear framing
• Repurpose your strongest assets across your website, email, and fundraising campaigns

Perfect for nonprofit communicators, development teams, and anyone responsible for turning a year’s worth of information into something meaningful. No design or analytics skills required – just a willingness to rethink what an annual report can achieve.

Note: The webinar will be conducted online, and registered participants will receive a confirmation email containing the webinar access details. After the webinar, we’ll share the recording and deck with registered participants. 

Sign up now — the recording and deck will be shared with all registered participants.

Meet the Speaker!

Keri Goff

Senior Director, Campaigns & Creative

Keri is the Senior Director of Campaigns & Creative at Whole Whale. She has over 13 years of experience in storytelling, design, and production. Her career has been dedicated to amplifying voices and driving social progress through innovative creative strategies and compelling narratives.

Through her previous experience at The Soze Agency and DoSomething.org, Keri has spearheaded numerous campaigns that push boundaries and challenge the status quo. Her approach to storytelling is rooted in collaboration, firmly believing in telling stories with people, not for them. This philosophy has led her to create impactful campaigns that resonate with diverse audiences and inspire action.

Keri’s journey in the creative world began with a background in photojournalism and design, where she honed her skills in visual storytelling. A notable highlight of her early career includes photographing President Obama’s 2009 inauguration, setting the stage for a career filled with capturing pivotal moments and translating them into powerful narratives.

Known for her expertise in disruptive campaign creative, Keri has a talent for placing thought-provoking content in unexpected places, creating moments of surprise and engagement for audiences. Standout moments include a reproductive justice drone show after the overturning of Roe v. Wade, multiple Times Square takeovers with pro-immigrant messaging, interactive art installations on the National Mall, 10+ murals commissioned, and more.