Nonprofits collect data from countless sources—websites, email campaigns, fundraising platforms, CRMs, social media, and more. But without a clear way to organize and visualize that information, valuable insights can remain hidden in spreadsheets and reports.
Google Data Studio is a free and powerful reporting tool that helps organizations transform complex data into clear, interactive dashboards that support smarter decision-making.
In this beginner-friendly webinar, we’ll introduce the fundamentals of Google Data Studio and walk through how nonprofits can use dashboards to understand performance better, communicate impact, and save time on reporting.
We’ll cover essential topics, including:
- Why data visualization matters for nonprofit organizations
- Connecting data from platforms like GA4, Google Sheets, fundraising tools, and marketing channels
- Building simple, effective dashboards to track the metrics that matter most
- Understanding key features, customization options, and reporting best practices
- Creating reports for staff, leadership teams, boards, and funders
- Sharing dashboards with stakeholders to improve transparency and decision-making
This webinar is designed for people new to Data Studios who want to learn how to get started with visualization and reporting!
Who should attend:
Nonprofit marketers, fundraisers, program managers, operations staff, and organizational leaders are interested in making better use of their data.
Note: The webinar will be conducted online, and registered participants will receive a confirmation email containing the webinar access details. After the webinar, we’ll share the recording and deck with registered participants.
Meet the Speaker!
Marjorie Zea
Digital Optimization Specialist
As a Digital Optimization Specialist at Whole Whale, Marjorie leverages analytics expertise to help nonprofit organizations transform their data into actionable insights and measurable impact.
Marjorie has played a pivotal role in several high-impact projects, establishing robust data tracking frameworks for prominent organizations, where she developed comprehensive analytics baselines and implemented enhanced tracking solutions.
Her technical implementations have included custom event configurations, donation tracking systems, and Meta Pixel integration. She creates sustainable and easy-to-use data management solutions that enable organizations to maintain continuous data tracking and analysis.
Her comprehensive analytics inventories provide organizations such as The Opportunity Agenda, YMCA of Montclair, and Active Minds with clear visibility into their digital performance. She also supported the successful export and preservation of historical data for organizations such as the New York Public Library (NYPL) during the Universal Analytics deprecation period. She has created dynamic Looker Studio dashboards for organizations like the Lung Cancer Foundation of America (LCFA), enabling real-time data visualization and decision-making. Additionally, she has developed web architecture audits for United for Respect and NYC Health + Hospitals, enhancing user experience and data collection capabilities.
Marjorie is Google Analytics 4 certified and regularly stays updated with the latest developments in digital analytics and data visualization.