Learn With Us

Personalized training & custom presentations that build digital marketing skills, confidence, and capacity

Share, don’t hoard knowledge.
That’s one of our core values, and it shapes how we approach training & capacity building.

There’s no hidden secret to our marketing strategies. Our job isn’t just to get results, but to help nonprofit and community teams build their own understanding and expertise along the way.

Transparency and collaboration are keys to driving success. Work with us to develop digital skills and team capacity that guides smarter decision-making with customized training that helps your team understand not just what works, but why.

How We Support Learning

CUSTOM TRAININGS & WORKSHOPS

Practical, participatory learning sessions tailored to your goals, capacity, and real-world needs. 

Formats include:

Custom presentations & speaking engagements (virtual or in-person) for partners, teams, conferences, and community events
Interactive workshops with hands-on exercises and live problem-solving
Multi-session learning cohorts that build skills over time for partners, grantees, or cross-functional teams
Platform-specific walkthroughs tailored to your tools, workflows, and use cases
Embedded training within project or retainer work, so that strategic learning happens alongside implementation

Want to customize a training for your team or partners today?

CAPACITY-BUILDING COHORTS

For teams looking to scale digital impact marketing expertise across their network, we offer cohort-based learning modules on a range of topics, including “AI for Nonprofits” and “Managing the Google Ad Grant.” Cohorts are designed to deepen skills over a series of training sessions that build practical understanding and support real world implementation. A great option for funders supporting grantees.

LEARN ON YOUR OWN: WHOLE WHALE UNIVERSITY

Learn at your own pace with Whole Whale University, our on-demand nonprofit learning platform. Access courses, webinar recordings, templates, and guides covering all of the topics below (and more) for a nominal annual fee. Team subscriptions are also available.

WHAT WE TEACH

AI for Nonprofits

Practical, responsible ways to make sense of and use AI without losing trust or voice
● Developing internal AI policies and guardrails
● Working responsibly with AI tools
● Improving workflows while staying human
● AI search and discoverability
● Everyday use cases for content, analysis, and ideation

SEO + AI Search

Helping the right people find the right content
● What SEO and AEO really mean for nonprofits
● Keyword research aligned with mission and intent
● Navigating AI-driven search
● Common technical pitfalls and how to avoid them
● Writing content that works for humans and algorithms

Narrative Strategy & Storytelling

Helping you tell clear, human stories that drive impact
● Messaging to meet people where they are
● Turning complex ideas into relatable connections
● Media planning across channels without burnout
● What works best across email, social, and web
● Building replicable systems instead of one-off content

Managing the Google Ad Grant

Maximizing $10,000 per month in free Google search advertising to drive impact
● Getting the most out of your ad grant account
●
Avoiding account suspension or policy violations
●
Building and managing campaigns
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Keyword research and landing page basics
●
Measuring campaign performance and optimization

Advertising + Social Media

Running impactful organic and paid media campaigns
● Campaign strategy on tight budgets
● Audience targeting that aligns with behavior
● Paid media fundamentals across Meta, Google, and more
● Testing and measuring success beyond clicks

Analytics & Measurement

Making data useful, not intimidating
● Building a data culture your team can maintain
● Identifying the metrics that actually matter
● Using GA4 and Tag Manager with confidence
● Turning reports into clear next steps
● Understanding patterns in supporter behavior

Digital Fundraising

Creating experiences and campaigns that support generosity
● Building Full-Funnel Fundraising strategies
● Optimizing donation pages for clarity and trust
● Nurturing donor relationships online
● How to use email and ads to boost fundraising ROI
● Measuring digital fundraising success

Speaking Engagements

Bring practical, real-world digital experts to your organization or event.

We’ve shared our expertise with more than 25,000 nonprofit and social impact professionals across 80+ events, always grounded in real world case studies and lessons from the 200+ organizations we’ve supported. Whether you need a keynote, workshop, or hands-on training, we tailor our sessions to your audience and the problems they’re trying to solve.

How We Show Up

Our expert Whalers are available to lead:

What Attendees Say

I’ve shamelessly lifted a few ideas and metrics from a local presentation Whole Whale did last year, so I’m a big fan.

The webinar was insightful and I took useful things away from it. I look forward to diving deeper.

This is brilliant! I am so appreciative of the amount of work you all have put into this – and the clarity of these explanations. Thank you.

Great useful content. Enjoy the pace and humor.

Upcoming WWU Webinars

Meet the Speakers

Get to know our expert Whalers! We have speakers in the Tri-state and Bay areas, and we are also available to travel

George Weiner

Chief Whaler & AI Expert

Megan Anhalt

Digital Marketing Expert

Ali Glazer

Ads Expert

Axel Kaban

Analytics & Technology Expert

Rachel Clemens

SEO & AEO Expert

Keri Goff

Campaigns & Creative Expert

Nick Azulay

 Digital Marketing Expert

Taj Richards

Analytics & Technology Expert

Kat Manuel

 Digital Marketing Expert

Case Studies & More

Whole Whale was the perfect partner to help us get smart and practical about using AI now and adapting to a rapidly changing digital landscape. They quickly helped us determine which problems AI could help us solve and taught us the rules of the road. (…) Because of our work with Whole Whale, CHCF is now seen as a leader in the practical application of AI for nonprofits. Throughout our engagement with them, Whole Whale was easy to work with, and they went above and beyond to help us find and make best use of available solutions. I couldn’t be more grateful for their always-expanding expertise and thoughtful partnership.”
– Eric Antebi, Chief Communications Officer, CHCF.org

Learn More